Privacy Policy

1. Introduction

Samong ("we", "us", "our") is an online school for AI development, registered and operating in Bangkok, Thailand. We are committed to handling personal data responsibly and in a manner consistent with applicable Thai law, including the Personal Data Protection Act B.E. 2562 (PDPA).

This policy explains what personal data we collect from visitors and learners, why we collect it, how we use and protect it, and the rights you have in relation to it. It covers data collected through the Samong website and course platform.

If you have questions about this policy or how we handle your data, contact us at [email protected].

2. Data We Collect

Information you provide directly

• Name and email address (when you submit the contact form or enrol in a course)
• Phone number (if you choose to provide it)
• Course enquiry or message content
• Payment information — processed by our payment provider and not stored by Samong

Information collected automatically

• IP address and browser type (via server logs)
• Pages visited and time spent on the site (via analytics cookies, with your consent)
• Cookie preference choices (stored in your browser's local storage)

Legal basis for processing

We process personal data on the following bases: your consent (for analytics cookies and marketing communications); fulfilment of a contract (for course enrolment and delivery); legitimate interest (for responding to enquiries and improving our services); and compliance with legal obligations where applicable.

3. How We Use Your Data

• To respond to enquiries submitted through the contact form
• To process course enrolment and provide access to course materials
• To communicate with you about your enrolment, including progress and certificate issuance
• To send service-related updates (not marketing) about courses you are enrolled in
• To improve the website and course materials using aggregated, anonymised analytics

We do not sell personal data to third parties. We do not use your data for advertising purposes without explicit consent.

4. Data Retention

Enquiry data (contact form submissions) is retained for up to 12 months. Course enrolment records are retained for up to 5 years to support certificate verification and legal compliance. Analytics data is retained in aggregate form for up to 24 months.

You may request deletion of your personal data at any time, subject to legal retention requirements.

5. Third-Party Services

We may share limited data with trusted third-party services that help us operate the website and deliver courses, including:

• Payment processors (for course fees — they operate under their own privacy policies)
• Email delivery services (for transactional messages related to enrolment)
• Analytics providers (only with your consent via cookie settings)

These providers are selected for their data protection standards and are not permitted to use your data for their own marketing purposes.

6. Data Protection Measures

Personal data is stored on servers with access controls and encryption in transit (HTTPS). Access to learner data is restricted to Samong staff with a need to handle it. We review our security practices periodically and take reasonable steps to address any identified risks.

In the event of a data breach that is likely to affect your rights or interests, we will notify you and the relevant authorities as required under Thai law.

7. Cookies

We use essential cookies for site functionality and optional analytics cookies to understand how the site is used. You can set your cookie preferences when you first visit the site, and change them at any time via our Cookie Policy page.

8. Your Rights

Under the Thai PDPA, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal obligations)
• Object to or restrict certain types of processing
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with the Personal Data Protection Committee of Thailand

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

9. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before submitting personal information.

10. Children's Privacy

Our courses are intended for adults aged 18 and over. We do not knowingly collect personal data from individuals under 18. If you believe we have inadvertently collected data from a minor, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised date. Continued use of our services after an update constitutes acceptance of the revised policy.

12. Contact

Data controller: Samong

Address: 18 Thanon Convent, Silom, Bang Rak, Bangkok 10500, Thailand

Email: [email protected]